Travis Ma
P +61 47 337 7729 E travismastudio@gmail.com LinkedIn Instagram Resume
I’m Travis Ma, a multimedia designer with a strong foundation in marketing strategy and digital printing, bringing a cross-industry perspective to every project. My work focuses on addressing brand positioning challenges, particularly for clients targeting younger audiences. By combining visual creativity with strategic and production insights, I help brands communicate with clarity, relevance, and impact.
11 Designers Talking
Communication design is evolving at an unprecedented pace. New tools, trends, and expectations emerge rapidly, sometimes monthly. For mid-career designers like me, this raises a critical question: how can we sustain relevance and career longevity without being rendered “outdated” or forced to restart every few years?
This research develops a publication that compiles the career experiences, conversations, and reflections of 11 designers—including nine interviewees, one key precedent, and myself—to explore strategies for building long-term career sustainability in communication design.
This project is personally and professionally significant, shaping the next 5–10 years of my career.
Design research often emphasizes early-career development or late-career transitions, leaving mid-career sustainability underexplored. Many mid-career designers face heightened anxiety at career crossroads: upskilling demands, emerging AI tools, remote work practices, and shifting client expectations all accelerate the pressure to adapt.
By engaging with professionals who have navigated diverse industrial and cultural contexts, reflecting on my own 15-year career across branding agencies in China, real estate marketing strategy, and Australian print production, and analyzing broader industry patterns, I aim to uncover approaches that help designers leverage their core expertise while navigating evolving expectations.
The publication also seeks to articulate principles for identifying high-value skills beyond trend-chasing, understanding deeper industry patterns, and constructing resilient career identities.
National Multicultural Mental Health Month 2025
The visual direction for the 2025 National Multicultural Mental Health Month campaign was developed to establish a cohesive and emotionally resonant identity
that aligns with the event’s theme “Lived Experience Leads the Way.”
The design framework defined the campaign’s color palette, typography, graphic elements, and layout standards, ensuring consistency across all promotional materials.
Symbolic imagery such as trees, butterflies, and doves was employed to evoke ideas of peace, renewal, and the life cycle, offering a nuanced interpretation of lived experience beyond conventional metaphors.
A five-color system was introduced to represent the key stages of the campaign’s narrative—Struggle, Support, Growth, Empower, and Peace—creating both visual harmony and conceptual depth.
The color palette extended the Mental Health Foundation Australia’s existing brand scheme, incorporating deeper and lighter hues to reinforce emotional tone and thematic clarity.
The resulting visual system maintained the Foundation’s preference for simplicity and calmness while enriching it with expressive meaning.
The campaign’s visual identity was commended by leaders of Mental Health Foundation Australia for its clarity, cohesion, and sensitivity,
reflecting a well-balanced integration of creativity, accessibility, and organizational values.
ReOPERA Renaissance
ReOPERA Renaissance was a rebranding initiative for Pinchgut Opera.
This project was designed to attract younger demographics while preserving the company’s Baroque opera legacy.
Based on research insights, the strategy balances tradition and innovation through targeted communication, a bold visual identity, and cross-industrial collaborative campaigns.
ReOPERA repositions opera as a living, evolving art form—honoring its traditional roots while embracing next generation's visual and experiential language.
By blending high art with high energy, this strategy aims to not only make a bigger cake for Pinchgut Opera, but also for the whole opera industry’s without sacrificing its artistic soul.
Milkbear Tea & Juice
Milkbear was a fast drink visual identity design project for my client in Changsha, China.
The challenge was to take the client’s existing core branding concept of “LOHAS/乐活” (Lifestyle of Health and Sustainability) and transform it into a vibrant,
cohesive identity that felt refreshing, joyful, and deeply authentic. This wasn’t just about making visuals look good;
it was about building a brand strategy that resonated emotionally while staying true to Milkbear’s promise of natural, fresh and high-quality tea.
The aesthetic had to balance fun and reliability, ensuring that while Milkbear felt approachable and lively, it never lost its credibility as a brand committed to freshness and purity.
The visual language leaned into soft, geometric shapes, a bright yet natural color scheme, and friendly illustrations that made health-conscious choices feel delightful rather than restrictive.
Beyond static branding, I ensured the identity was flexible enough to extend across packaging, signage, and the whole interior environment—
always maintaining consistency while allowing room for dynamic expressions.
The result was a brand that didn’t just sell tea but embodied a philosophy: that healthy living should be joyful, effortless, and unmistakably Milkbear.
Mysing Rice Noodles
Mysing Rice Noodles isn’t just a fast-food brand—it was a movement.
Positioned as ”China’s Most Vital Fast-Food Brand,” Mysing needed an identity that embodied freshness, nutrition, and modern energy.
One of main challenges is to visually translate its core philosophy—”鲜营养，先主张” (Fresh Nutrition Leading the Way)—into a brand that felt alive, vibrant, and irresistibly contemporary.
The logo and typography balanced modernity with approachability—
clean lines for a fast, efficient feel in Chinese name, but with playful organic illustrating Sun and English name to hint at handmade care.
Imagery focused on dynamic, close-up shots of well-aligned plates and bowls, fresh ingredients, and the energetic process of crafting each dish,
reinforcing the idea that ”Freshness is vitality; nutrition is true fashion (新鲜才是生命力，营养才是真时尚)”.
This project was about creating a visual language that made freshness feel exciting and essential. Every element, from color to copy,
worked together to position Mysing not just as a meal, but as the vibrant, life-fueling choice in fast food.
It’s a brand that doesn’t just serve rice noodles—it serves vitality.
CODE Studio
CODE Studio is redefining the intersection of digital innovation and the natural world,
using advanced gaming technology to create meaningful simulations and interactions that serve ecosystems—natural, cultural, and social.
At its core, the studio bridges the virtual and the real, crafting immersive digital twins, augmented reality experiences, and data-driven systems that enhance our understanding of the physical world.
This identity design reflects CODE Studio’s bold yet rigorous approach—balancing experimentation with precision, and playfulness with purpose.
The visual language avoids conventional high-tech aesthetics, opting instead for an approachable, clean, and distinctive style.
Drawing inspiration from OCR-A typography, gaming interfaces, and dynamic gradients, the logo symbolizes the seamless conversion between digital and reality.
The support element strategy revolves around three key roles CODE Studio plays for its clients:
a Spotlight showcasing cultural narratives, a Pinpoint mapping natural landscapes, and a Rocket propelling social impact.
The identity embodies this mission—grounded in reliability yet daring in execution, ensuring that cutting-edge technology feels accessible, engaging, and transformative.
RMIT School of Design
In a world where design schools compete for global recognition, standing out isn’t just an advantage—it’s a necessity.
RMIT School of Design holds an impressive position as the 18th-ranked design school worldwide and the top in Australia in 2024, yet it lacks something crucial: a distinct visual identity.
This project isn’t just about creating a logo or a color palette; it’s about defining RMIT School of Design’s voice in a way that inspires.
The core message embodies the school’s ethos: rethinking norms, embracing possibilities, and fostering inclusivity and creativity.
The logo itself draws from symbolic elements—Emu Egg (possibility), Water (inclusivity), and Fireflame (creativity)—avoiding clichéd academic imagery in favor of something bold and memorable.
Ultimately, this project is about positioning RMIT School of Design as a place where creativity knows no limits, where every student is empowered to reshape the future.
By crafting a visual identity that’s as daring and distinctive as its community, RMIT won’t just be recognized; it’ll be unforgettable.